There were two young brothers in a small town in Indiana in 1992. We started out by selling products in their truck in Florida, Kentucky, West Virginia, and even remote villages. This was the beginning of Saraga International Grocery.
We can never forget a warm meal that an old lady gave them when we went to a small village for selling. From this meal, we were determined to sell grocery and foods that would make people happy.
In 1994, a small grocery store, ‘Saraga’ was opened in Bloomington, Indiana. Saraga means “living” in Korean, and its mission was “to provide food and goods necessary for people’s lives”
Saraga had provided good foods in Bloomington, Indiana for over 10 years. However, we two brothers recognized that America was becoming a multicultural and multiracial community where diverse people from Asia, Europe, South America, and Africa lived together. So, we decided to establish an international grocery store to accommodate the lives of these people.
The first 62,000-sqf Saraga International Grocery Store was opened in north Indianapolis, Indiana in November, 2005. We have struggled through lots of trouble and adversity, but we have always done their best to overcome ours. Even though we sometimes went through failures, we have achieved lots of success and stabilized our business. And we were determined to satisfy diverse and international people with good quality and good price.
Under the slogan, “Food from all around the world,” the second and third Saraga International Grocery Store was opened in Greenwood, Indiana states in May, 2010 and Columbus, Ohio states in March, 2013. Saraga provides over ten thousand different kinds of foods and goods to customers with diverse cultural and racial backgrounds. Saraga will do its best to deliver more diverse and better foods and goods to more people while opening more stores in the US in the next few years.
Saraga is now facing a turning point for a new change with a new slogan, “Good Price, Good Products, Good People.” Saraga will strive to satisfy customers with a lower price but better quality. All staff in Saraga will always serve customers with kindness. Saraga will be a happy and enjoyable shopping place for all people.